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Q CELLS Offers Businesses Direct Marketing Of Solar Power In Germany

Q CELLS expands its portfolio for business customers in Germany, now offering direct marketing of solar power from PV plants of 100 kWp and up.

This new offer complements Q CELLS’ existing portfolio of high performance solar modules based on its proprietary Q.ANTUM technology and its self-developed Q.FLAT-G5 installation system for flat roofs. Now, companies looking to use solar power to increase their sustainability and gain a competitive edge can turn to Q CELLS as their one-stop shop for a complete solar power solution.

Small and medium-sized businesses in Germany have long since recognized the potential of solar power. In 2018, solar systems in the 100 to 750 kWp range claimed a 47%* market share – the biggest segment in the German solar market. With over 560 MWp, most of the sales went to PV systems between 600 and 750 kWp. Companies are powerful drivers behind the growth of solar energy in Germany and thus behind the energy turnaround in the country. Considering the extremely low electricity production costs of solar power, however, this market segment still holds a great deal of untapped potential. The goal is therefore to make solar power more accessible to small and medium-sized businesses and eliminate current obstacles. One such obstacle clearly is the regulation stating that surplus power generated by PV systems between 100 and 750 kWp must be marketed directly within the EEG (Renewable Energy Act), i.e. sold to a power company, to a direct client or on the electricity exchange. Compliance can be costly and complicated. In addition to the installer, the company operating the solar system has to find an additional contractor to engage in directly marketing towards the electricity exchange market. This obstacle affects small- to medium-sized businesses in particular, keeping many of them out of the solar power game, despite the competitive advantages offered by low-cost, sustainable electricity.

“Q CELLS positions itself as the solar partner for Germany’s business community”

Now, Q CELLS is offering its partners, as well as business customers and communities in Germany, this direct marketing option and thus, a turn-key solutions for sustainably cutting down electric costs through solar power. Q CELLS has long been combining its proven high performance solar modules, based on its proprietary Q.ANTUM technology, with its very own Q.FLAT-G5 flat roof system – both developed in Germany. These individually optimised solar systems allow for significantly reduced energy costs per kWh attributed to a high power yield, as well as long module and mounting system service lives. By adding the option of directly marketing any power that is generated and not used, Q CELLS now offers companies all the components and services they need, making solar power more accessible to the German business community.

“With solar power, companies in Germany can sustainably reduce their energy costs, making them even more competitive,” notes Sven Stoffers, Q CELLS Sales Manager for Germany, Austria and Switzerland. “To do this, they need a partner that can make the switch to solar easier by offering them a top-quality, turn-key solutions from a single source – everything from the module to the system and all the services involved. That’s just what Q CELLS is offering in collaboration with our Q.PARTNERs. We want to be known as the solar partner for Germany’s business community”.